Pride Amsterdam was first organised in 1996 by Gay Business Amsterdam to promote our capital as a gay nightlife city and to celebrate diversity. Nowadays, it is a nine-day festival that draws attention to the emancipation and acceptance of the LGBTIQ+ community, culminating in the Canal Pride. Pride Amsterdam was added to the Inventory Intangible Cultural Heritage in the Netherlands.

25 Years of Pride Amsterdam
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25 Years of Pride Amsterdam Medal in Coincard
Be who you are, love who you want!

25 Years of Pride Amsterdam Medal Silver 1 Ounce with Colour
Be who you are, love who you want!

25 Years of Pride Amsterdam Medal Gold 2 Ounces
Be who you are, love who you want!

The Rainbow Flag
The rainbow flag was designed in 1978 by artist Gilbert Baker. The original flag consisted of pink (sex), red (life), orange (healing), yellow (sunlight), green (nature), turquoise (magic), blue (serenity), and purple (character). However, the pink colour could not be produced and turquoise also quickly disappeared. Thus six colours remained. The flag symbolises the diversity of the entire LGBTIQ+ community.
Intangible Heritage
Intangible heritage are cultural expressions that give the practitioners a sense of identity and continuity. It is living, dynamic heritage. The intangible heritage in the Netherlands is made visible through the Network Intangible Heritage and the Inventory Intangible Cultural Heritage in the Netherlands. The Dutch Centre for Intangible Cultural Heritage coordinates the UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage.