In order to provide you with the best possible service, we use cookies. You agree with this through your visit to this website.
Shopping cart

25 Years of Pride Amsterdam

Unique Issues to Celebrate Love

View All Issues

About Pride Amsterdam

Pride Amsterdam was first organised in 1996 by Gay Business Amsterdam to promote our capital as a gay nightlife city and to celebrate diversity. Nowadays, it is a nine-day festival that draws attention to the emancipation and acceptance of the LGBTIQ+ community, culminating in the Canal Pride. Pride Amsterdam was added to the Inventory Intangible Cultural Heritage in the Netherlands.

The Rainbow Flag

The rainbow flag was designed in 1978 by artist Gilbert Baker. The original flag consisted of pink (sex), red (life), orange (healing), yellow (sunlight), green (nature), turquoise (magic), blue (serenity), and purple (character). However, the pink colour could not be produced and turquoise also quickly disappeared. Thus six colours remained. The flag symbolises the diversity of the entire LGBTIQ+ community.

Intangible Heritage

Intangible heritage are cultural expressions that give the practitioners a sense of identity and continuity. It is living, dynamic heritage. The intangible heritage in the Netherlands is made visible  through the Network Intangible Heritage and the Inventory Intangible Cultural Heritage in the Netherlands. The Dutch Centre for Intangible Cultural Heritage coordinates the UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage.